Socially responsible acting is an integral part of ‘Masel Group’s’ business strategy. Therefore, ‘Masel Group’ has an active approach towards its social environment attempting to solve some of its problems, focusing primarily on charities, helping educational and cultural institutions as well as activities of citizens’ organizations etc.

By realizing humanitarian projects ‘Masel Group’ shows its dedication to ethical behavior and a positive influence on society in which it acts and contributes to the development of its environment as a better and more humane place to live.

Organization for Respect and Care of Animals

Masel agency has brought messages from ORCA (Organization for Respect and Care of Animals), whose goal is to point out various problems concerning the protection of animal welfare, to passengers in 65 public transport vehicles throughout Serbia.

"Food for All"

Masel Group has supported the ‘Food for All’ campaign by donating indoor marketing space in Belgrade’s public transport vehicles, and has joined B92 as a sponsor of this humanitarian action.

Posters have been set up that advertise a telephone number which passengers can send an SMS message to, thus donating 100 dinars to ‘one meal for the hungry in Serbia’.

Institute of Blood Transfusion

Masel Group has supported the Institute of Blood Transfusion by printing and setting up advertising posters in public transport vehicles.

All (public transport) passengers are thereby invited to take part in this humane project and donate blood.

Always with children

Children worldwide are not spared from malignant diseases. In developed countries, they are the second cause of mortality among children younger than 15.

Let us help children that have had time stolen from them.

Family violence is a part of our lives.

Capacities of the two Safe home facilities in Belgrade has been filled long time ago Help us to build another place of safety for family violence victims Help women and children who have no place to hide from violent people. Help them to get another life opportunity.

More than 150 photographs have been received on the occasion of the „World in focus“ photography contest, organized by famous Refoto magazine and Masel agency.

During the month of December, the photos will be exposed on panels and buses in Belgrade, Novi Sad, Subotica and Kragujevac, in order to present in public the creative power of photography, which is giving to each of us possibility of creating documents about the surrounding world and life.

We supported the " Serbia against cancer" campaign by providing free of charge ad space inside public transport vehicles in Belgrade. We joined the campaign by informing the citizens and all people who use public transport preventivemedical examinations, which are thebest way of cancer prevention. Unfortunatelly, number of people sick of cancer in Serbia is as significant, that our country takes one of leading positions amongst European countries. Being a socially responsible, Masel decided to use theadvertising media to raise the awareness of cancer prevention as well as necessity of regular medical examinations.

Univerzijada

Sponsorships: Masel Group has the pleasure to join UNIVERZIJADA as one of the sponsors...

Masel Group & Ksenija invite you to accelerate light at the 41st May Exhibition. Visit the official site.

Baby Exit

Baby Exit is an event, aimed to promote high moral values such as importance of family and social goals important for growing up the children. Being a socially responsible and aware company, Masel is providing media support to this event and thereby confirming that children and healthy family are our sole option.

Visit the official site www.babyexit.org .

BDW 2009

We simply had to participate and support the most exciting event of the world creative industry, which is gathering the leading world thinkers and creators to speak about their ideas, inspirations, experience and business.

Visit the official site www.belgradedesignweek.com

Festival Porodice

Masel was happy to respond and participate in humanitarian aid project, which is to collect humanitarian donations for families in need.

Join and help the most vulnerable!

Case Study Show, Faculty of Organizational Sciences Belgrade

Our students can always count on our media support – this time we support the Case Study Show 2009 – international event in the field of education, aimed to improve the quality of education.

Museum night

Find us at the official event site, visit www.nocmuzeja.rs.

Belgrade dance Festival March, 5 to April, 5

Find us at the official event site, visit www.belgradedancefestival.rs.

Masel Group in another humanitarian project!

It is about children, who are being treated at the children ward of the Oncology Institute of Serbia and Always with children Association. All Sector of MASEL GROUP have joined the project: DESIGN STUDIO has designed calendars and greeting cards, which will be sold at commercial prices and the entire income will be used for treatment of the children at the Oncology Institute. MASEL PRINT has printed the project promoting posters. MASEL BUS ADVERTISING is the campaign sponsor and will promote the project in the public transit vehicles.

Back to the school

A joint project of GSP Beograd and MASEL GROUP Agency took place at Trg Republike in Belgrade, on September 1, and name of the project was: Going back to school!

On this occasion, MASEL branded buses and trolley buses, designed and printed note books, and some additional stationary for students.
Surprise gifts donated by MASEL, were small backpacks with GSP and MASEL logo.

Masel Group joined the joint project of the Blood Transfusion Institute and B92 with the idea to raise the people`s awareness and help the people who need blood. Having branded 100 vehicles of the public transportation in Belgrade, we wish to improve the response of our citizens and provide blood is donated

to the ones who need it the most.