Surveys

Category: Surveys

Published Date

Research on the noticeability & impact of adverts placed inside public transport vehicles was carried out (in the vehicles and at bus stops) using accidental sampling. The following are the main findings:

• Over 80 % of those interviewed have seen the adverts; 67% use public transport regularly, on a daily basis; 33% of the public use it two to three times a week.
• In the afternoon hours, public transport adverts are seen by 86% of the interviewed while the percentage is significantly lowered in the morning (75%).
• There are no significant differences in how noticeable the adverts placed in different vehicles: buses, trams and trolley buses are.
• How noticeable an indoors advert is, depends mostly on age and profession of the interviewed. Adverts are mostly seen and noticed by people aged 19 to 31.
• Under 18s follow this group, then the age group 31 to 45, and they are followed by other age groups.

Advertising posters are noticed mostly by employees with secondary and high school education, then students and housewives. This way of advertising has been positively evaluated because indoor adverts give people much useful information, kill monotony and make the vehicles look nicer.